The marketing activation manager for Jameson Irish Wiskey, Sheila Chisina said “We are excited to bring back the Jameson Distillery on tour to Johannesburg following what was an incredible successful stink in Cape Town in December last year”. The purpose behind the event has always been to elevate our consumer’s experience of the brand beyond the consumption accession.
She also adds ” We pride ourselves in rich history of our brand and wanted to share the over 240 year heritage with those who have been on our side by supporting us along the way. This experience in many ways brought together kindred spirit from walks of life to learn about our Whiskey and have fun whi doing all thing”.
The first launched in 2020, with partner agencies Rapt Creative and playmakers, the concept production is managed by playmakers with Rapt Creative keeping consumers in the loop with the latest information, by amplifying the campaign’s social, PR and influencer partnership.
The South African touch, The partner injected JDOT with the new energy inviting all Jameson lovers to explore a “potable” version of the Jameson’s iconic Bow Street Distillery, with an South African touch.
The two weeks event dubbed the winter Edition commented in May and boasted a host of curate with Jameson Irish Wiskey and a sought after entertainment line up never seen before on a tour. It features couples up with artists such as Dj Zinhle and Morda bongz and Lamiez Holworthy and Khuli Chana who shared their love with the crowd. Rapt Creative ensured that the crowd was buzzing with Joburg’s most social butterflies who braved falling temperatures to find warmth around Jameson’s healthy.
The team also created considerable buzz on social and in mainstream press leveraging trusted connections to the country’s key lifestyle journalists and influencers providing creative support to make sure that they embrace the Jameson visual language and tone. The Rapt team further supported the digital campaign, promoting the activation with web design and CRM updates amplified across various influencers channels.
Rapt PR and influencer partnership divided heads Khangela Dziba has said that, ” Working with Jameson team over some years has allowed us to entrench the brand into culture and makes our client delivers incredible experience for consumers”. And Dziba added that, as an agency they have had an incredible opportunity to collaborate with others in one of a kind brand campaign that delivered expectionally both for the client and consumer.
However, the client can not wait to wrap up the final rendition of JDOT come the last quarter of this year before it sets off to the rest of the African continent.
